Fashion as Art vs. Fashion as Industry: Is Fashion Above Society and Its Values?

One thing that fascinates me about fashion is how blurred the boundaries are between artistic creation and social commentary. It is a global industry, rooted in capitalism and reliant upon the consumer, generating billions of pounds the world-over. Boiled down to its bare bones however, fashion is simply art.

This relationship in fashion - between art and business; creativity and commodity - is a intriguing question. It is also a prevalent one; it is the question Karl Lagerfeld seemed to pose to the fashion community in March of last year with Chanel’s Autumn/Winter 2014 show. A grand satirical set piece, the Grand Palais was transformed into a supermarket, complete with isles of shelving stacked with hundreds of wittingly named  products such as ‘Coco Pops’ and ‘Eau de Chanel’ mineral water. Between these, models, wearing various mixes of 80s urban sportswear and Chanel tweed, strutted; some carrying the classic quilted bags, vacuumed packed like meat, and some shopping baskets made of Chanel chains. Whether a comment on the consumerism of the fashion industry and the rise of fast fashion, the underlying message appears clear: according to Karl, fashion is in fact both an art form and a business.
As a result of this dual personality, the fashion industry is inherently built upon a conflict of ideals; while it attempts to transgress the norm to create the new and shocking, its fluid nature results in a medium that so clearly reflects the values of the wider society. Essentially, it is both struggling to break free of the culture that it caters and creates for. This throws up questions of how we should treat fashion, and whether, as an industry, it should be regulated? Or whether, as an art form, this regulation constitutes censorship?

This tension, between creativity and commercialism has appeared all the more an important aspect of the industry recently with stories of tax evasion a regular on ‘fashion news’ pages: such as the prosecutions of Domenico Dolce and Stefano Gabbana of D&G, and Miuccia Prada, the owner and designer of Prada. Similarly, these tensions have been underlined by reactions to John Galliano recent comeback as Creative Director for Maison Margiela and his Spring/Summer 2015 Couture show. After Galliano’s ugly self-destruction 3 years ago, when the designer was prosecuted for making racist and anti-Semitic remarks in a Parisian bar, this was bound to make waves in the fashion community.
Upon the initial announcement of his return last year (of which the official press release dismissed the designer’s past as merely “non-conformist”), and almost without exception, the fashion press responded with the view that the most controversial aspect of the news would be the contrast of styles. Absurdly, the majority nonchalantly debated over the choice to marry Galliano’s elaborate style with Margiela’s minimalistic ethos, with little thought to the question of ethics raised by the union. As so perfectly summed up by the Guardian’s Jess Cartner-Morley, “Fashion cannot lay claim to a platform of cultural significance […] and then retreat into an ivory tower”.

As an art form driven by aesthetic value this question of style is an important one. But also as an industry - an industry that both feeds and is fed by the wider society - this sort of shallow view is unacceptable. In times like this, when fashion's other face - the corporate face of a industry influencing the world and how we think - is revealed, the fashion world needs to step up and evaluate itself. It needs to stop sugar coating the ugly or the taboo. Like Lagerfeld, it needs to use its creativity to put these issues under the microscope, and to start these difficult debates. Art is powerful tool: it can challenge norms and initiate change. Fashion, as with all aspects of art, has long been associated with major times of change, transgression and rebellion. So, instead of worrying how “theatrical flair” will conform to deconstructed simplicity, fashion needs start questioning if it’s in the right or wrong.

This is difficult of course. As an art form this kind of scrutiny raises concerns of censorship, whilst also threatening to stifle the very thing fashion relies upon: progress and growth. It's clear then that this is an important discussion difficult to answer simply. I hope I've raised some interesting thoughts about fashion and where it fits into society. 

Images: http://www.bellasalamode.com/wp-content/uploads/2014/03/0-chanel-rtw-fw2014-runway-80_085117793320.jpg and http://cdni.condenast.co.uk/426x639/Shows/SS2015/Paris/Couture/Maison_Martin_Margiela/00110h_426x639.jpg